New Balance have kicked off their Grey Day celebrations with a video featuring some of their biggest ambassadors! The Boston crew have also announced drop deets for some of the models featured in the campaign, including the NB2010, NB471, NB1000 and NBT500. Some are out now, while others are slated to land later this month. Peruse where you can cop below.
Grey Days are on the horizon, but there is nothing drab about it. New Balance is preparing to celebrate their signature colour palette with a series of releases. Beginning in 2018, Grey Days honours New Balance’s ethos of unexpectedly standing out. New Balance’s grey was the perfect complement to the concrete landscape of urban road running. In the 1980s, while the grey blended with the pavement, it nonetheless stood out from the other options available. It wasn’t long until people realised that this grey looked good everywhere, and the icon took over.
Today, New Balance Grey is one of the most recognisable mainstays in sneakers. Since the early days of the 1980s, it has manifested in countless flavours. In a fitting tribute to the legacy of Grey, New Balance just previewed this year’s Grey Days lineup. The is already confirmed to return as a part of this celebration. Other models include recent favourites the NB1000, NB 1906 Loafer, and NB9060. Even the new NB2010 model is rumoured to drop in a special Grey Days colourway. Grey is built for anyone, New Balance makes sure of it with such a wide range of product offering.
